GEORGIA PHASEY

ABOUT GEORGIA.

Georgia Phasey is a London-based fashion and lifestyle creator with Welsh roots and an audience of over 895,000 across platforms.

Georgia has built her following on a single, consistent idea: classic, minimal style that blends high-street and high-end into outfits people can genuinely wear. Her capsule wardrobe edits — where one well-chosen piece is styled half a dozen different ways — have become her signature, and the reason her audience treats her recommendations as a shortlist rather than an advert.

The numbers bear that out. In a typical month her content reaches 1.39 million unique viewers and draws over 2.9 million views, with 53,000 saves and 27,000 shares — her followers keep her outfits and send them on. More than 80% of those views come from people who haven't followed her yet, which is why the account continues to grow.

Beyond fashion, Georgia's world takes in travel, interiors and motherhood, with destination guides and restaurant recommendations her audience saves, screenshots and books from. With 71% of her audience aged 25 to 44, she reaches women at exactly the life stage where they're investing in their wardrobe, their home and their family — and she's trusted across all three.

That combination of reach and restraint has made her a natural fit for brands at the premium end. Previous partners include Dior Beauty, Aston Martin, Fortnum & Mason, Dyson Beauty, Goodwood, Holland & Cooper, Marks & Spencer, BYD, Linjer, Proya and Fabrique.

Georgia is also a strong performer on LTK, where 31,300 followers generate more than 13,700 product clicks a month — proof that her influence reaches all the way to the basket, not just the feed.