NATALIE O'NEILL.

Natalie O'Neill is one of the UK's most influential skincare enthusiasts, with a combined following of over 1.5 million. Her mission is simple: to demystify the skincare industry and democratise skincare information.

Before building her platform, Natalie spent ten years working in marketing, including six years at a fashion brand, where she developed an insightful understanding of how products are positioned and marketed to keep consumers spending. Now, her no-frills content offers her audience a clear, informative guide to skincare routines.

Natalie understands the power of influence and the responsibility that comes with it, which informs her selectivity when choosing to work with global brands. From K-beauty brands like Purito, Beauty of Joseon and Haruharu Wonder, to globally recognised names such as Cetaphil, The Ordinary and Simple, Natalie's partnerships are a testament to her commitment to credibility. She remains a long-term ambassador for Aveeno Adult + Haircare, Dermatica and Dr Sam's.

Natalie has also lent her expertise as a speaker at events such as Creator Fest 2026, and has spoken on panels for brands including Cetaphil, OPI and Aveeno. She has also joined the LOOKFANTASTIC podcast to discuss the phenomenon of K-beauty.

Natalie is also recognised for her independently conducted audience research. Her hormonal acne survey - completed by 6,782 followers in 2025 - is a standout example of both her reach and her audience's trust, and her most recent research, published in 2026, surveyed her audience on clogged pores.

TIKTOK.

1.1M

INSTAGRAM.

400K

YOUTUBE.

52K

SUBSTACK.

14K