ABOUT KAT.
Kat Farmer, widely recognised by her social media handle Does My Bum Look 40?, is a UK-based fashion stylist, digital-first talent, and author. She began her blogging journey in early 2012, documenting her quest to refine her style in her 40s. Her honest and often humorous insights inspire women to maintain their style at any age, steering clear of both “mutton” and “frump.”
Kat’s engaging content has garnered her a substantial following, with over 370,000 Instagram followers and 211,000 on Facebook. Her near-daily outfit posts and fashion tips have established her as an authoritative voice in the fashion industry. She is also a regular contributor on ITV’s This Morning, sharing her fashion expertise with a broad audience.
Last year, Kat launched The Getaway, a first-of-its-kind fashion retreat, which sold out in under 24 hours and amassed an extensive waiting list—further proof of her influence and the trust her followers place in her fashion guidance.
Her collaborations with esteemed brands such as John Lewis and Code8 have further solidified her status in the fashion community. Notably, her partnership with Marks & Spencer led to an IGTV segment that became the brand’s most-viewed content on the platform.
Kat’s insights and journey have been featured in prominent publications, including The Guardian, The Telegraph, and the Daily Mail. In a recent interview, she discussed her role as a midlife influencer and her mission to empower women through fashion and authenticity.
Through her platforms, Kat Farmer continues to inspire and empower women, proving that style and confidence are truly timeless.
