SAMMY FITZPATRICK.

Samantha (Sammy) Fitzpatrick is a dynamic content creator who pivoted from behind-the-scenes influencer outreach to taking centre stage.


Drawing on her deep understanding of what resonates across digital platforms, she builds a brand uniquely her own. With a signature flair for vibrant visuals, bold outfits and playful backgrounds, Sammy brings a kaleidoscope of creativity to every frame.


Her fresh perspective and engaging presence have earned her features in Cosmopolitan and The New York Times, where she shared her savvy take on 90s fashion and how Gen Z reinterprets that era with style and confidence. The high production value of her content means that she's in demand by brands for UGC as well as content for her own channel.

Recent brand partners include Rimmel London, Kurt Geiger, ASOS, Meta, Samsung and Adobe among others.

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